Beermat articles. Short reads on starting, selling and growing.
Mike and Chris West on cash, cornerstones, networking, leadership and the myths that trip up people starting out. Each one takes about four minutes.
Longer reads from Mike
- Starting a business →The Apprentice Entrepreneur's first steps: the Elevator Pitch, a mentor and your first customer.
- Growing a business →From Seedling to Sapling to Mighty Oak, and the team you'll need on the way.
- Mike's life story →Jazz bands, a mobile disco, The Instruction Set, Mike Fab-Gere and the Beermat books.
The Beermat archive
Every article Mike and Chris have written, grouped by what it helps with. Dip in wherever you like.
- Start here: Local Heroes
Business Is Simple!
How starting a home-based business is simpler than you might think
Read it → - Start here: Local Heroes
Where’s the Pain?
How understanding your customers’ problems is the key to business success
Read it → - Start here: Local Heroes
Networking for Profit and Pleasure
How to make business networking events both useful and enjoyable
Read it →