Beermat articles. Short reads on starting, selling and growing.
Mike and Chris West on cash, cornerstones, networking, leadership and the myths that trip up people starting out. Each one takes about four minutes.
Longer reads from Mike
- Starting a business →The Apprentice Entrepreneur's first steps: the Elevator Pitch, a mentor and your first customer.
- Growing a business →From Seedling to Sapling to Mighty Oak, and the team you'll need on the way.
- Mike's life story →Jazz bands, a mobile disco, The Instruction Set, Mike Fab-Gere and the Beermat books.
The articles
- Selling to the public
How to Rise to the Occasion
A learning platform built on curiosity, expert knowledge, and the belief that self-development should actually be enjoyable
Read it → - Selling to the public
The e-Commerce Elephant in the Room: Heikki Haldre
How and Estonian company ON24 is taking on larger competitors and winning
Read it →