The Beermat Entrepreneur. Turn your good idea into a great business.
By Mike Southon and Chris West. Revised and completely updated, the classic book for anyone starting out on their own or building something new inside an existing company.
The Beermat Entrepreneur contains the distilled wisdom of a serially successful entrepreneur, and is packed with advice and insight for any aspiring business person.
What readers say about it.
“To say that The Beermat Entrepreneur changed my career would be an understatement. It changed my life. Having been a disgruntled employee, Mike and Chris's invaluable guide helped transform me into the founder of an international business that eventually sold for many millions of pounds.”
“Mike and Chris understand with unusual clarity what drives a start up.”
“Choosing to be an entrepreneur doesn't have to feel like throwing yourself off a cliff, though it may feel like that at the time! This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.”
“This book, for me, says it all. It should become standard reading for all employees, managers and founders of start-up businesses.”
“The Beermat Entrepreneur inspired me to take the leap and start my first business, Girls Angels, teaching women to ride motorcycles. After its trade sale, I have used the Beermat methodology in several other successful businesses.”
“15 years ago your book inspired me to start a company. Today we turn over £5million, make a healthy margin, are growing fast, and are recognised to be among the best companies to work for in the country. Business can be overwhelming and your philosophy makes it seem far less intimidating.”
“Lots of great entrepreneurial ideas go to waste, but yours won't if you take the practical advice from this book. I have personally worked with Mike and found his input to be invaluable in getting an idea to the point where customers will buy something.”
“Anyone considering starting or taking on a franchise should read this book. It will tell you how to generate sales and build a team.”
And for anyone who hates selling: Sales on a Beermat.
Order on Amazon“This book is written by nice people for nice people.”
“Be nice; be yourself; sell the ‘Beermat’ way; enjoy the experience and enjoy this book.”
Mike Southon
Mike co-founded The Instruction Set, a training and software business that grew from 3 to 150 people in five years before it was acquired. He then worked on two start-ups that went public, and a number that didn't. Since the book first came out in 2002, he has spoken at over 1,000 events around the world and given free, face-to-face mentoring to over 1,500 aspiring entrepreneurs.
Chris West
Chris is a professional writer with a background in finance, marketing and PR, and has had over 20 books published across several genres. He is co-author of the Beermat guides to sales, finance and marketing for small business.