Every talk is built around the Beermat approach: simple ideas people remember and use the next morning, told through stories. Each one is shaped to your audience and the theme of your event.
Keynote
How good ideas become great businesses, from the bestselling book. Simple, practical ideas an audience can remember and use the next morning: finding the first customers, building the right team, and the three roles every business needs.
Good for: Founders, small business audiences, enterprise weeks, universities and accelerators.
Keynote or workshop
Selling for people who hate selling. How to win customers through trust and good conversations rather than pressure, drawn from Mike's book of the same name.
Good for: Sales teams, professional services, freelancers and anyone who has to sell but would rather not.
Keynote
Bringing entrepreneurial thinking inside a large organisation: spotting the people who make things happen, giving them room, and turning ideas into results. Mike has also used this work to help local authorities run more like social enterprises.
Good for: Corporates, leadership teams and the public sector.
Keynote
The Beatles as one of the UK's most successful start-ups: a charismatic founder, an outstanding team and mentor, world-beating products, then egos getting out of control. Business lessons told through a story everyone already knows.
Good for: Conferences and dinners that want something memorable.