Beermat articles. Short reads on starting, selling and growing.
Mike and Chris West on cash, cornerstones, networking, leadership and the myths that trip up people starting out. Each one takes about four minutes.
Longer reads from Mike
- Starting a business →The Apprentice Entrepreneur's first steps: the Elevator Pitch, a mentor and your first customer.
- Growing a business →From Seedling to Sapling to Mighty Oak, and the team you'll need on the way.
- Mike's life story →Jazz bands, a mobile disco, The Instruction Set, Mike Fab-Gere and the Beermat books.
The articles
- Money
Watch the Cash
Businesses go broke for one reason: they run out of cash. Mike explains the best piece of advice he ever received from a mentor: ‘Watch the cash, laddie”.
Read it → - Money
The Finance Bogeyman
Mike asks a really simple question: why is it that finance is always the entrepreneurial weak spot, the bit that go-getters hate? Perhaps it's fear, perhaps it's because money demands discipline, not exuberance. Either way, the finance bogeyman needs taming. Here's how to do it.
Read it →