Beermat articles. Short reads on starting, selling and growing.
Mike and Chris West on cash, cornerstones, networking, leadership and the myths that trip up people starting out. Each one takes about four minutes.
Longer reads from Mike
- Starting a business →The Apprentice Entrepreneur's first steps: the Elevator Pitch, a mentor and your first customer.
- Growing a business →From Seedling to Sapling to Mighty Oak, and the team you'll need on the way.
- Mike's life story →Jazz bands, a mobile disco, The Instruction Set, Mike Fab-Gere and the Beermat books.
The articles
- Ideas and invention
Brunel
The man behind the Great Western Railway was a true entrepreneur: ambitious, indefatigable, enthusiastic, eternally curious. And he was blessed with the technological advances of the Victorian era too! Take a stroll with Mike into the world of Isambard Kingdom Brunel.
Read it → - Ideas and invention
Lessons from Menlo Park
Inventors aren't automatically entrepreneurs. Because great ideas don't automatically become great businesses. Mike looks at an inventor who did achieve fame and fortune - not least by relying on some talented help: Thomas Alva Edison.
Read it → - Ideas and invention
The Technology Trap
Technology is everywhere - and for 20 years it's been a rich seam of innovation and profitable business. But Mike says more tech isn't always the answer - and selling amid the noise of a tech-driven world is harder than ever!
Read it →