Beermat articles. Short reads on starting, selling and growing.
Mike and Chris West on cash, cornerstones, networking, leadership and the myths that trip up people starting out. Each one takes about four minutes.
Longer reads from Mike
- Starting a business →The Apprentice Entrepreneur's first steps: the Elevator Pitch, a mentor and your first customer.
- Growing a business →From Seedling to Sapling to Mighty Oak, and the team you'll need on the way.
- Mike's life story →Jazz bands, a mobile disco, The Instruction Set, Mike Fab-Gere and the Beermat books.
The articles
- Your first business
How To Be A Local Hero
Now is the time for everyone to develop that ‘side-hustle’: a home-based business
Read it → - Your first business
Entrepreneurship Part 1: My First Advice for Any Aspiring Entrepreneur
Spoiler Alert: It’s NOT ‘have a good idea’!
Read it → - Your first business
Entrepreneurship Part 2: Understanding Yourself
Experience undoubtedly brings knowledge, but without self-awareness there is no wisdom
Read it → - Your first business
Entrepreneurship Part 3: The Elevator Pitch
Fifteen seconds to win fifteen minutes: Pain, Premise and Proof
Read it → - Your first business
A Safe Pair of Hands – Alison Grade
It is good business sense to hire a freelancer – here are some top tips
Read it →